A New Definition Of Fashion: SABYASACHI
Sabyasachi…
This name is
enough to spark a glitter in any girl's eyes. But are you aware of the real
story behind the fame of this name?
Achieving a dream goal is
never a bed of roses. There are many hurdles to be passed. Sabyasachi
Mukherjee's story will inspire you to keep moving forward towards your goal, no
matter what the situation may be.
Born in a middle-class
Bengali family, he led a difficult life since childhood. Mukherjee had a keen
interest in handicrafts and craftsmanship. Even during the tough times, when
his father lost his job, he never thought of giving up on his dream of becoming
a fashion designer.
He decided to sell out the
old books and used the money for NIFT exam. His continuous effort in studies
made the vision clear after graduating from NIFT in 1999.
This motivated him to
begin with the label "Sabyasachi" and started the store with only
three employees. His talent helped him to win the award for "Femina
British Council’s Most Outstanding Young Designer of India" in 2001 and
got a chance to do an internship with the world's best fashion designers.
The man was receiving
immense praise from everyone and this was just the beginning. With the passage
of time, he participated in several fashion shows across the world and ended up
winning the "Grand winner award" at the New Asia Fashion Week.
The label "Sabyasachi"
attained fame across the globe and he was asked to showcase his collection in
several fashion events and 2006 became the turning point of his life.
Sabyasachi is an artist
who achieved his dream goal despite all unfavorable conditions, and today,
every girl dreams of wearing Sabyasachi outfit for at least once in a lifetime.
The label is now one of the most successful
fashion houses of entire southern Asia.
Sabyasachi has designed
costumes for several movies, shows, and B-town celebrities. Recently married
Bollywood celebs Anushka Sharma, Deepika Padukone, Ranveer Singh, and Priyanka
Chopra chose to wear a Sabyasachi wedding dress. Apart from our national beauties,
International actresses who opted for Sabyasachi are Renée Zellweger and Reese
Witherspoon.
From the last 15 years,
Sabyasachi outfits continue to win the hearts of people from all over the
world. With such an in-depth knowledge that he has on Indian crafts and
artistry, he is certainly a caretaker of our heritage

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